It’s Giving Flowers
adidas 2024


With an 80s hip-hop aesthetic and elevated ode to street art, the adidas 2024 It’s Giving Flowers celebrates the Black community with boldness and playfulness. Loud, heavy type and illustration emulates spraypaint stencil while a warm color palette evokes a cozy record lounge. Plus-ups include custom vinyls, pennants and stenciled flower vases. 
*Disclaimer: Actual event design changed in the following rounds, but I am most pleased with this iteration. Team:
For Good & Company
Account Manager - Katherine Murillo 
Project Manager - Lara Nadelhoffer 
Producer - Samantha Burnham 
Creative Directors - Haven Anderson / Sarah Sears
Design / Deck Design - Phoebe Jacques


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