For the PSUGD Spring 2022 graduating class, Macy Eiesland and I branded and art directed our showcase event with the theme Fresh: Coming Soon. Using layering and transparency, the theme captures the notion of leaving school and stepping out into the real world. Leaning into the all-too-familiar in-between feeling of being a senior, our branding communicates excitement, anticipation and not having it all figured out yet. And that’s okay.