Alden’s Organic Brand RefreshFor Good & Company 2024
When tasked with revitalizing Alden's Organic brand identity, encouraging engagement and finding a unique POV while still remaining accessible to the brands main audience became our north star. As the lead creative, I utilized the brand fonts and refreshed the existing brand colors to be more contemporary. With social media content as the primary ask, I implemented an approachable illustration style and playful type treatments, creating sticker packs, content captures, and 5-10 illustrated posts each month (whew!).
Team:
For Good & Company
Account Manager - Katie Moreland
Project Manager - Lara Nadelhoffer
Creative Directors - Jason Landis / Sarah Sears
Design - Phoebe Jacques
Motion Design - Max Wayt
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