When tasked with revitalizing Alden's Organic brand identity, encouraging engagement and finding a unique POV while still remaining accessible to the brands main audience became our north star. As the lead creative, I utilized the brand fonts and refreshed the existing brand colors to be more contemporary. With social media content as the primary ask, I implemented an approachable illustration style and playful type treatments, creating sticker packs, content captures, and 5-10 illustrated posts each month (whew!).