Lina is your favorite artist’s new favorite artist! Her sound fuses together soft, delicate melodies with urgent power chords, and it was important that her visual identity captures this duality. I was inspired by vintage needlepoint, a traditionally feminine craft used for both mending and embellishment—just like a cathartic song. I explored “stitching” together soft and hard imagery to toe the line between conventional and subversive, small-town and urban. This, along with moody colors and textured type constructed a complete brand system that communicates Lina’s personality and lets her music to speak for itself.
Listen Here!