THE PALMS REBRAND
![](https://freight.cargo.site/t/original/i/0853127e763998362d4e4218785dcdeba4c4a8e2f08126ad52e78da3018b3c51/website-photos-4-02.png)
BRANDING & ILLUSTRATION
TEAM: Nia Musiba and Macy Eiesland
The Palms Motel is somewhat of a Portland icon, known for it’s wild neon sign and one-star yelp reviews. Our imaginary rebrand puts a modern and luxurious twist on the traditional resort aesthetic and makes it the ideal destination for tourists and stay-cationers alike. We gave the brand guide it’s own personality by replicating a vintage travel brochure.
![](https://freight.cargo.site/t/original/i/8e36d8215e429ecf38494c456f50375a8cc91c8a25634342d0d6ee13fece920e/The-Palms-Pitch-Deck_Page_10.png)
With interchangeable logos and color schemes, the brand takes on a different tone for day and night.
![](https://freight.cargo.site/t/original/i/02a4724fa6c7dad7ffe533f0d1d8c084c0ba99b55a982477f43cd989105bbf3e/website-photos-palms-14.png)
![](https://freight.cargo.site/t/original/i/f12a73c7f8e9057a45518745ebf165cf6bcd1e67bf449375993afcc9c40b4a8c/website-photos-palms1-08.png)
Deliverables include postcards and stamps so you can send your friends a letter and make them jealous of your staycation. Collaborations with Portland businesses like Stumptown Coffee and the classic enighborhood bar, The Alibi, bring a local flair to the vacation aesthetic.