THE PALMS REBRAND
BRANDING & ILLUSTRATION
TEAM: Nia Musiba and Macy Eiesland
The Palms Motel is somewhat of a Portland icon, known for it’s wild neon sign and one-star yelp reviews. Our imaginary rebrand puts a modern and luxurious twist on the traditional resort aesthetic and makes it the ideal destination for tourists and stay-cationers alike. We gave the brand guide it’s own personality by replicating a vintage travel brochure.
With interchangeable logos and color schemes, the brand takes on a different tone for day and night.
Deliverables include postcards and stamps so you can send your friends a letter and make them jealous of your staycation. Collaborations with Portland businesses like Stumptown Coffee and the classic enighborhood bar, The Alibi, bring a local flair to the vacation aesthetic.