FRESH: COMING SOON
![](https://freight.cargo.site/t/original/i/84ae16e53fdb026fe69c865e7c0f568fc353036a97587648b29c58e4bb3ffb49/website-fresh-04.png)
BRANDING & ART DIRECTION
Fresh is the PSUGD senior portfolio showcase that takes place for each graduating class. For this spring 2022 graduating class, Macy Eiesland and I branded and art directed the event with the theme Fresh: Coming Soon. Using layering and transparency, the theme embodies the idea of leaving school and stepping out into the real world. Leaning into the all-to-familiar in-between feeling of being a senior, our branding communicates excitement, anticipation and not having it all figured out yet. And that’s ok.
![](https://freight.cargo.site/t/original/i/4bf96693afbe714de8dfa7f3923949f796fa8ea2164c913641c0cdb89696f781/website-fresh-03.png)
For our social campaign, profiles start blurry and slide to reveal headshots of the graduates. On-theme filler posts break up the grid.
![](https://freight.cargo.site/t/original/i/9dfb3fa31b0c36325cf770b644cd36cdd53df19518f00298508056a6fd72bd4d/website-fresh-02.png)