FRESH: COMING SOON
BRANDING & ART DIRECTION
Fresh is the PSUGD senior portfolio showcase that takes place for each graduating class. For this spring 2022 graduating class, Macy Eiesland and I branded and art directed the event with the theme Fresh: Coming Soon. Using layering and transparency, the theme embodies the idea of leaving school and stepping out into the real world. Leaning into the all-to-familiar in-between feeling of being a senior, our branding communicates excitement, anticipation and not having it all figured out yet. And that’s ok.
For our social campaign, profiles start blurry and slide to reveal headshots of the graduates. On-theme filler posts break up the grid.
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